Campaign creative for the launch of the Sei Development Foundation and its Manhattan headquarters. Designed and produced the announcement video, custom graffiti-style lettering for the "Sei New York" identity, street stickers, merch boxes with hat, hoodie, and sticker packs for VIP ecosystem members. The launch video hit 710K+ views, 1.1K likes, and 327 reposts on X — one of Sei's highest-performing posts of the quarter.