PAINTBOX

©

Your Design Department, Decentralized.

PAINTBOX

©

Your Design Department, Decentralized.

STUDIO

PAINTBOX

©

Your Design Department, Decentralized.

STUDIO

PAINTBOX

©

Your Design Department, Decentralized.

STUDIO

2 slots open

Q2 2026

Aaron Pettijohn

Founder, Creative Director

Plans start at

3K

See Pricing

2 slots open

Q2 2026

Aaron Pettijohn

Founder, Creative Director

Plans start at

3K

See Pricing

Scale brand. Not headcount. The strategic output of a Creative Director. The velocity of a production studio. I'm the fractional creative department for high-growth Web3 & Fintech.

2 slots open

Q2 2026

Aaron Pettijohn

Founder, Creative Director

Plans start at

3K

See Pricing

Scale brand. Not headcount. The strategic output of a Creative Director. The velocity of a production studio. I'm the fractional creative department for high-growth Web3 & Fintech.

[Our Approach]

I speak fluent DeFi, Gaming, and SaaS.


I speak fluent DeFi, Gaming, and SaaS.

"I’ve led video teams for global protocols and filmed rhinos for the San Diego Zoo. Today, I build brands for the onchain economy. I take your whitepaper and turn it into a visual language—using motion, memes, and modular Figma systems that scale. I am your fractional creative department."

Aaron Pettijohn

Founder & Creative Director

"I’ve led video teams for global protocols and filmed rhinos for the San Diego Zoo. Today, I build brands for the onchain economy. I take your whitepaper and turn it into a visual language—using motion, memes, and modular Figma systems that scale. I am your fractional creative department."

Aaron Pettijohn

Founder & Creative Director

"I’ve led video teams for global protocols and filmed rhinos for the San Diego Zoo. Today, I build brands for the onchain economy. I take your whitepaper and turn it into a visual language—using motion, memes, and modular Figma systems that scale. I am your fractional creative department."

Aaron Pettijohn

Founder & Creative Director

You shouldn't have to pay an agency to learn your business. I skip the 3-hour onboarding lectures on "what a blockchain is" and go straight to execution. With 17 years of broadcast experience NBC, San Diego Zoo, CoinDesk I translate complex ideas into visual narratives that investors understand and users click.

You shouldn't have to pay an agency to learn your business. I skip the 3-hour onboarding lectures on "what a blockchain is" and go straight to execution. With 17 years of broadcast experience NBC, San Diego Zoo, CoinDesk I translate complex ideas into visual narratives that investors understand and users click.

"No juniors. No account managers. Just a Senior Creative Director plugged directly into your Slack."

"No juniors. No account managers. Just a Senior Creative Director plugged directly into your Slack."

[01]

Projects

[01]

Projects

[01]

Projects

Proof of Work

Branding, motion, and visual systems for protocols, platforms, and products across Web3 and fintech. Every project below shipped from a single creative director — no agency layers, no handoffs.

[02]

Services

[02]

Services

[02]

Services

Visual Infrastructure

You build the tech. I build the trust. From Series A pitch decks to product launch motion, I deliver full-stack creative execution your protocol needs to go to market.



[01]

Protocol-Ready Branding

Dark-mode native branding designed for high-velocity markets. I build scalable Figma design systems your dev team can actually use — from Discord icons to Token Generation Events.

[01]

Protocol-Ready Branding

Dark-mode native branding designed for high-velocity markets. I build scalable Figma design systems your dev team can actually use — from Discord icons to Token Generation Events.

[01]

Protocol-Ready Branding

Dark-mode native branding designed for high-velocity markets. I build scalable Figma design systems your dev team can actually use — from Discord icons to Token Generation Events.

[02]

Narrative Strategy

Pitch decks that raise capital and memes that raise vibes. I align your visual language with your market narrative to signal "Blue Chip" status immediately.

[02]

Narrative Strategy

Pitch decks that raise capital and memes that raise vibes. I align your visual language with your market narrative to signal "Blue Chip" status immediately.

[02]

Narrative Strategy

Pitch decks that raise capital and memes that raise vibes. I align your visual language with your market narrative to signal "Blue Chip" status immediately.

[03]

Technical Motion

Complex ideas made simple. I turn around hype reels, explainers, and product loops in 48 hours — not 2 weeks. Stop using default assets.

[03]

Technical Motion

Complex ideas made simple. I turn around hype reels, explainers, and product loops in 48 hours — not 2 weeks. Stop using default assets.

[03]

Technical Motion

Complex ideas made simple. I turn around hype reels, explainers, and product loops in 48 hours — not 2 weeks. Stop using default assets.

[03]

Process

[03]

Process

[03]

Process

The "No-Drag" Workflow

Creative agencies are slow. Freelancers are messy. I'm neither.

3-5 Days

To kick off after signing. No lengthy onboarding, just straight to work.

3-5 Days

To kick off after signing. No lengthy onboarding, just straight to work.

3-5 Days

To kick off after signing. No lengthy onboarding, just straight to work.

48 Hour

turnaround on most requests. Complex projects broken into manageable sprints.

48 Hour

turnaround on most requests. Complex projects broken into manageable sprints.

48 Hour

turnaround on most requests. Complex projects broken into manageable sprints.

01

The Download

No discovery workshops. I audit your docs, Loom your team, and ingest your assets. I'm shipping by Day 2.

02

The 48-Hour Loop

My standard SLA. Submit a request on Tuesday, get the draft Thursday. Momentum is the metric.

03

Async Review

No unnecessary Zoom calls. I use Loom and Frame.io for high-bandwidth, low-friction feedback — so you stay in flow and I stay in production.

01

The Download

No discovery workshops. I audit your docs, Loom your team, and ingest your assets. I'm shipping by Day 2.

02

The 48-Hour Loop

My standard SLA. Submit a request on Tuesday, get the draft Thursday. Momentum is the metric.

03

Async Review

No unnecessary Zoom calls. I use Loom and Frame.io for high-bandwidth, low-friction feedback — so you stay in flow and I stay in production.

01

The Download

No discovery workshops. I audit your docs, Loom your team, and ingest your assets. I'm shipping by Day 2.

02

The 48-Hour Loop

My standard SLA. Submit a request on Tuesday, get the draft Thursday. Momentum is the metric.

03

Async Review

No unnecessary Zoom calls. I use Loom and Frame.io for high-bandwidth, low-friction feedback — so you stay in flow and I stay in production.

[04]

Pricing

[04]

Pricing

[04]

Pricing

Scale your brand. Not your burn.

Get the strategic output of a full creative department for the cost of a single senior hire. No equity grants, no benefits overhead, no agency bloat — just high-fidelity work shipped for a flat monthly fee.

Creative Sprint

Best for: One-off explainers or deck polish. $3,000 / Per Project

$

3,000

Per Project

What's included.

1 Major Asset

48h Draft Delivery

Source Files Included

Creative Sprint

Best for: One-off explainers or deck polish. $3,000 / Per Project

$

3,000

Per Project

What's included.

1 Major Asset

48h Draft Delivery

Source Files Included

Creative Sprint

Best for: One-off explainers or deck polish. $3,000 / Per Project

$

3,000

Per Project

What's included.

1 Major Asset

48h Draft Delivery

Source Files Included

Fractional Dept.

Popular

Best for: Series A teams needing constant creative output.

$

7,500

Monthly (Pause Anytime)

What's included.

Unlimited Requests (one active at a time)

Priority Queue

Slack Access

Direct Slack Access

Strategy & Advisory Calls

Fractional Dept.

Popular

Best for: Series A teams needing constant creative output.

$

7,500

Monthly (Pause Anytime)

What's included.

Unlimited Requests (one active at a time)

Priority Queue

Slack Access

Direct Slack Access

Strategy & Advisory Calls

Fractional Dept.

Popular

Best for: Series A teams needing constant creative output.

$

7,500

Monthly (Pause Anytime)

What's included.

Unlimited Requests (one active at a time)

Priority Queue

Slack Access

Direct Slack Access

Strategy & Advisory Calls

Brand Launch Kit

Best for: New protocols, spinoffs, or pre-TGE brands.

Includes: Logo System, Typography, Color System, Social Templates, Brand Guidelines Document

One-Time

$

10K

Tell me about your protocol, team size, and launch timeline. I'll scope the right package and kick off within 3–5 days.

2 slots open

Q2 2026

Brand Launch Kit

Best for: New protocols, spinoffs, or pre-TGE brands.

Includes: Logo System, Typography, Color System, Social Templates, Brand Guidelines Document

One-Time

$

10K

Tell me about your protocol, team size, and launch timeline. I'll scope the right package and kick off within 3–5 days.

2 slots open

Q2 2026

[04]

Answers

FAQ

Everything else you're wondering.

Have a question?

Not finding what you need? Reach out anytime. We're happy to answer any questions before you commit to working together.

Aaron Pettijohn

Founder, Creative Director

How does the Fractional Dept. retainer work?
icon

Think of it as having me embedded on your team for a flat monthly rate. You submit requests through Slack or your project board — I work through them one at a time in priority order. Most requests are delivered within 48 hours. You get senior-level creative direction without the overhead of a full-time hire.

What if I don't use the retainer much one month?
icon

You can pause your subscription anytime with 30 days' notice. When you unpause, your rate stays locked for 6 months. No rollover gimmicks — just pause when you're slow, restart when you need me.

How fast can you start?
icon

Retainer clients are typically onboarded within 3–5 business days. Project work kicks off within 1–2 weeks depending on my current pipeline. If you're on a tight timeline, let me know — I can usually accommodate rush delivery.

Who actually does the work?
icon

Me. That's the whole point. Every asset — from strategy to final render — comes from a senior creative director with 17 years of experience. I don't delegate to juniors. On rare occasions for highly specialized needs (3D, custom dev), I'll bring in a vetted collaborator, but I remain your single point of contact and quality gate.

Can I mix retainer and project work?
icon

Absolutely. Many clients run on a monthly retainer for ongoing needs and add standalone projects for bigger initiatives like a rebrand or launch campaign. Retainer clients get priority scheduling on project work.

How do revisions work?
icon

On retainer: I refine until you're satisfied — that's the point of having me on call. On project work: I include two formal revision rounds in every scope. Additional rounds are available, but in practice, the async review process (Loom + Frame.io) means we usually nail it in two.

Do you work with international clients?
icon

Yes — roughly 40% of my clients are outside North America. I structure my days to overlap with key time zones and default to async communication (Loom, Slack, Frame.io) so projects move regardless of where you are.

What if I need to pause or cancel?
icon

No hard feelings. Pause or cancel with 30 days' notice. Your rate is locked for 6 months if you come back. I'd rather you pause than burn budget you don't need to spend.

[04]

Answers

FAQ

Everything else you're wondering.

Have a question?

Can't find what you need? Book a 15-minute call and I'll walk you through everything.

Aaron Pettijohn

Founder, Creative Director

How does the Fractional Dept. retainer work?
icon

Think of it as having me embedded on your team for a flat monthly rate. You submit requests through Slack or your project board — I work through them one at a time in priority order. Most requests are delivered within 48 hours. You get senior-level creative direction without the overhead of a full-time hire.

What if I don't use the retainer much one month?
icon

You can pause your subscription anytime with 30 days' notice. When you unpause, your rate stays locked for 6 months. No rollover gimmicks — just pause when you're slow, restart when you need me.

How fast can you start?
icon

Retainer clients are typically onboarded within 3–5 business days. Project work kicks off within 1–2 weeks depending on my current pipeline. If you're on a tight timeline, let me know — I can usually accommodate rush delivery.

Who actually does the work?
icon

Me. That's the whole point. Every asset — from strategy to final render — comes from a senior creative director with 17 years of experience. I don't delegate to juniors. On rare occasions for highly specialized needs (3D, custom dev), I'll bring in a vetted collaborator, but I remain your single point of contact and quality gate.

Can I mix retainer and project work?
icon

Absolutely. Many clients run on a monthly retainer for ongoing needs and add standalone projects for bigger initiatives like a rebrand or launch campaign. Retainer clients get priority scheduling on project work.

How do revisions work?
icon

On retainer: I refine until you're satisfied — that's the point of having me on call. On project work: I include two formal revision rounds in every scope. Additional rounds are available, but in practice, the async review process (Loom + Frame.io) means we usually nail it in two.

Do you work with international clients?
icon

Yes — roughly 40% of my clients are outside North America. I structure my days to overlap with key time zones and default to async communication (Loom, Slack, Frame.io) so projects move regardless of where you are.

What if I need to pause or cancel?
icon

No hard feelings. Pause or cancel with 30 days' notice. Your rate is locked for 6 months if you come back. I'd rather you pause than burn budget you don't need to spend.

[04]

Answers

FAQ

Everything else you're wondering.

Have a question?

Not finding what you need? Reach out anytime. We're happy to answer any questions before you commit to working together.

Aaron Pettijohn

Founder, Creative Director

How does the Fractional Dept. retainer work?
icon

Think of it as having me embedded on your team for a flat monthly rate. You submit requests through Slack or your project board — I work through them one at a time in priority order. Most requests are delivered within 48 hours. You get senior-level creative direction without the overhead of a full-time hire.

What if I don't use the retainer much one month?
icon

You can pause your subscription anytime with 30 days' notice. When you unpause, your rate stays locked for 6 months. No rollover gimmicks — just pause when you're slow, restart when you need me.

How fast can you start?
icon

Retainer clients are typically onboarded within 3–5 business days. Project work kicks off within 1–2 weeks depending on my current pipeline. If you're on a tight timeline, let me know — I can usually accommodate rush delivery.

Who actually does the work?
icon

Me. That's the whole point. Every asset — from strategy to final render — comes from a senior creative director with 17 years of experience. I don't delegate to juniors. On rare occasions for highly specialized needs (3D, custom dev), I'll bring in a vetted collaborator, but I remain your single point of contact and quality gate.

Can I mix retainer and project work?
icon

Absolutely. Many clients run on a monthly retainer for ongoing needs and add standalone projects for bigger initiatives like a rebrand or launch campaign. Retainer clients get priority scheduling on project work.

How do revisions work?
icon

On retainer: I refine until you're satisfied — that's the point of having me on call. On project work: I include two formal revision rounds in every scope. Additional rounds are available, but in practice, the async review process (Loom + Frame.io) means we usually nail it in two.

Do you work with international clients?
icon

Yes — roughly 40% of my clients are outside North America. I structure my days to overlap with key time zones and default to async communication (Loom, Slack, Frame.io) so projects move regardless of where you are.

What if I need to pause or cancel?
icon

No hard feelings. Pause or cancel with 30 days' notice. Your rate is locked for 6 months if you come back. I'd rather you pause than burn budget you don't need to spend.